Using Video to Market Your Property

These days, you’ve got to up your game when it comes to marketing your property for sale.

Having a video of your home plastered on the internet offers buyers an instant up-close and personal look at your property that simple images and words just can’t offer. With a virtual walk-through of the home, buyers can more easily get a feel for the flow of the interior. And it can be accessed 24/7!

Using video and the internet to your advantage means you can connect with prospective buyers anytime and anywhere, and create some buzz around your listing.

Shoot Your Video With Professional Equipment and Expertise

Forget about recording your home tour with your iPhone – that’s just not going to cut it. You want to impress buyers, you’ve got to show them your home in the best light possible. That means you’re going to have to get your hands on a decent camera, and perhaps even use the expertise of a professional videographer.

Paying attention to detail and capturing your home in its best angles is essential to creating a high-quality property video. You need good lighting, clear audio, a well-spoken voice guiding the tour, solid editing, and appropriate background music to make it all come together. A good video will be sure to impress buyers, and entice them to learn more about the property.

Upload Your Video to YouTube

A video is 50 times more likely to show up on Page One of a Google search compared to simple text on a webpage. Good enough reason to incorporate video into your marketing scheme, right? While there are plenty of places that you could upload a video showcasing your property, YouTube is by far the best. After all, the video-sharing site has over 1 billion users a month, and over 50% of prospective homebuyers use YouTube as their main source for video research.

Even if your listing doesn’t reach top spot on the page, the thumbnails that Google randomly places beside the video results are more likely to attract the eye than simple text links. And by including rich keywords in the description of your video when uploading, you can help Google rank you highly, making it easier for buyers to find your property.

Include a Keyword-Rich Description

While the video itself is what’s going to speak to viewers, don’t miss out on the opportunity to use the content box below the video to provide a detailed description of the property. Use your words wisely, as you don’t want your viewers to have to go through an essay just to reach the end of your description. They won’t stick around long enough for that, so get to the point.

Be sure to include rich keywords in the description to help your video rank as high as possible on search engines. If people are using “detached homes in Orange County,” then use that phrase in your description (if it applies, of course). And include a link to your real estate agent’s website that’ll lead viewers to a more detailed listing of your property.

Promote Your Video on Social Media Sites

After you’ve got your video uploaded on YouTube and other sites, it’s time to promote it. And one of the best and easiest ways to do that is to toot your own horn on social media. Instead of posting a pic of what you’re eating for dinner or updating your status to vent about last night’s episode of Grey’s Anatomy, use these channels to promote your real estate listing video. Use Twitter, Facebook, Instagram, LinkedIn, or any other social media platform to get as may eyeballs on your listing as possible.

Include a Rider on Your ‘For Sale’ Sign With a Link to Your Video

You can easily get a lot of local attention by including a link to the video on a rider hanging off your For Sale sign. These days, everyone’s got a smartphone on them with photo and video capabilities. It takes a second to whip it out and snap a picture of the sign and its accompanying link to the video tour of the listing for them to refer to when they’re ready to type in the URL into their web browser.

There are plenty of marketing channels to employ to advertise your home for sale, and video is definitely among the more effective ones. Considering the possibilities and benefits of using video as a marketing tool, why not use it to show buyers what you’ve got to offer?

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